WHAT IT'S ALL ABOUT
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We were tasked to propose an original concept pitch for a video led story channel about beauty for Singapore Press Holdings (SPH). This was done as one of our curriculum projects for our module 'Consumer Psychology'
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WHAT WE DID
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Firstly, we started off with researching on:
1. Observed trends of beauty channels and videos
2. What worked in beauty channels and videos
3. What did not work in beauty channels and videos
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After researching, we came up with insights and our key persona.
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Based on our insights and key persona, we then went on to brainstorm about the concept of our channel.
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Channel Name:
Book Of Beauty
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Book Of Beauty delivers beauty tips and real reviews for women. Each week, the Book of Beauty delivers well-developed and researched content that addresses common beauty concerns with 3 products brought to the test. Not limited to makeup, the series will cover skincare, body wellness, and intimate concerns.
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Platforms:
Youtube, Facebook
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Main Formats:
Problem & Solution, List & Reviews
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Frequency:
Weekly episodes for a year
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Details of our prototype video/ first video
Storyboard of our first video
Storyboard of our first video
Details of our prototype video/ first video
For full prototype video please click below:
HOW I FELT
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As someone who is interested in watching beauty videos, this concept pitch was very fun to work with as I got to experience how it's like to brainstorm and plan for content ideas. Through this, I also learned that there is a lot of hard work behind the scenes just to produce a good video.