Hi, I'm Chloe
Driven, Open-minded, Resilient
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I'm currently an Undergraduate at Singapore Management University pursuing a Bachelor's degree in Business Management, majoring in Marketing, after completing a Diploma in Media and Communication.
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An avid learner that is always up for new experiences, I am never one to shy away from challenges. With a never-ending desire for growth, I believe in constantly pushing myself out of my comfort zone, striving to improve and to be a better version of myself everyday.
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My interest lies in brand management and marketing strategy. In my downtime, I enjoy experimenting with DIY crafts, yoga, reading and having meaningful conversations with people.
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Experience
Group Marketing Intern
OCBC Bank
Sep 2022 - Dec 2022 (Expected)
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OCBC Bank is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s.
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• Support wealth management marketing initiatives across various segments
• Manage agency relationships such as briefing and management of timelines
• Competitive analysis for the wealth space
• Campaign setup and monitoring including tagging, tracking and reporting across channels
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Public Affairrs Intern
Temasek Holdings
May 2022 - Aug 2022
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Temasek is an investment company headquartered in Singapore with a net portfolio value of S$403 billion (US$297 billion) as at 31 March 2022.
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• Led production of Temasek Review print advertisements
• Content research for weekly public service print advertisements
• Managed vendor relationships as well as other internal and external stakeholder relationships
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Marketing Intern
Castlery Singapore
Aug 2021 - Nov 2021
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Account Servicing Intern
Wunderman Thompson
May 2021 - Aug 2021
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Castlery is a e-commerce furniture retailer in Singapore, Australia and United States.
• Supported the Head of Marketing on execution of market research studies from drafting questionnaires to analysis and reporting
• Markets: Singapore, Australia, United States
• Distilled consumer insights to identify key areas for improvement
• Conducted online research and putting together presentation decks to share insights
• Managed Castlery’s social media accounts on Instagram and Facebook across the 3 markets
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Wunderman Thompson is a creative, data and technology agency built to inspire growth for ambitious brands.
Account: Unilever, Lux (Global)
• Worked on Integrated campaigns to develop brand communication assets (TVC, Key Visuals, Digital and Social) for Lux bodywash and handwash
• Markets: China, Egypt, Saudi Arabia, Middle East, South East Asia
• Responsible for day to day communication with clients to manage expectations and timeline
• Briefed creative and production team on client feedback and revisions
• Assisted with strategy and ideation development by conducting online research
• Putting together research decks to share insights
• Participated in voiceover recording sessions, e-commerce print shoot and TVC shoot with talents and clients
Brand Management Intern
TBWA\ Group Singapore
Sep 2018 - March 2019
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TBWA\Group Singapore is part of a leading global advertising network that develops business-changing, culture-defining and award-winning ideas for brands.
Account: Singapore Airlines (Global)
• Involved in creative projects for Krisflyer - Loyalty Marketing (key portfolio), Brand Marketing and Cargo
• Worked on projects such as A350MH Brochure, HighFlyer Brochure, Rebranding of Krisflyer frequent flyer programme
• Liaised with clients to manage expectations and timeline
• Wrote creative briefs and briefed Creatives independently on jobs
• Managed print and digital adaptations across various publications for Krisflyer and Cargo
• Tracked awards won by Singapore Airlines and it’s competitors
• Putting together presentation decks to share insights
• Aided in social listening by analyzing and reporting of sentiments using Sysomos
• Worked on a live brief for Standard Chartered Bank under the Disruption Project
Marketing Intern
BITSY Global
Jan 2016 - Jun 2016
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BITSY Global is a one-stop platform and solution that allows individuals and businesses to find space for their ideas, while helping space owners to maximize their underutilized spaces.
• Responsible for venue sourcing, planning and execution of events for clients
• Developed consumer insights through research for marketing campaigns
• Attended meetings with partners and clients to manage expectations and deadlines
• Handled everyday operation and other miscellaneous items
• Clients include: Chainless Brain, Dazzling Cafe and more
Achievements
Diploma with Merit, Singapore Polytechnic
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Artease Prize, Singapore Polytechnic
Award for outstanding academic performance in 2018/2019.
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Director's Honour Roll, Singapore Polytechnic
Recipient of Singapore Polytechnic's School of Communication Arts and Social Sciences Director's Honour Roll for the academic year of 2016/2017 and 2017/2018.
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Secretary, SPOT Club
Secretary of SPOT (Singapore Polytechnic Outstanding Talent ) Club Managing Committee 2017/2018. Responsible for all consolidating of to-do lists, taking of minutes and scheduling of meetings. Involved in planning for events for SPOT students such as bonding day, orientation and graduation dinner.
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School Guide, SPOH
Involved in SPOH (Singapore Polytechnic Open House) 2017 & 2018. Responsible for introducing SP to students, parents and visitors as external and internal bus guides.
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CASS Freshman Orientation Camp (FOC) 2017, Singapore Polytechnic
Involved in FOC as the Game Master, helped out during the course of the 3D2N camp
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Edusave Certificate of Academic Achievement, Ministry of Education
Edusave Award for achieving good academic performance and demonstrate good conduct 2017
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Band Major, Peirce Secondary School
Former Band Major (President) in secondary school's Band 2014/2015. Responsible for overall management and morale of the band.
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Award for Meritorious Service, Peirce Secondary School
Awarded CCA Meritorious Service for outstanding performance and service as Band Major in 2015
Special CCA Award (Performing Arts), Peirce Secondary School
Awarded the Special CCA Award (Performing Arts) as Band Major in 2015
Student Leader, Peirce Secondary School
Former Student Leader in secondary school 2013-2015. Responsible for facilitating camps and was also the emcee for Student Leaders Investiture.
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EAGLES Award, Ministry of Education
Edusave Award for Achievement, Good Leadership and Service 2014 & 2015
Skills
ADOBE
Illustrator, Indesign, Photoshop, Premiere Pro
MICROSOFT
Word, PowerPoint, Excel
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SOCIAL MEDIA
Youtube, Instagram, Twitter, Facebook
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OTHERS
Google Analytics, Keynote, Hootsuite
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LANGUAGE FLUENCY
Cantonese, English, Mandarin