Project Description
This campaign was done for the modules The Agency and Advertising. We were tasked to propose communication strategies, develop communication ideas, and propose an advertising campaign that covers both creative and media tactics based on a brief given by Starcom for the launch of Samsung Galaxy S8 & S8+
​
​
What We Did
The objective of the brief is to create a creative and fun marketing campaign focusing on the functionality of S8 and S8+
​
The campaign includes:​
1. Target audience research and analysis
2. Key insights and persona
3. Big idea and creative strategies to complement it
4. Timeline, Media plan and budget breakdown
Objectives, Target Audience Research, Insights, Persona
Big Idea
Creative Strategies
Mock up of our Facebook posts
Details of how are social media commercials are going to be like
Our storyboard for the fifth and last part of the commercial focuses on the planet of balance, along with family, friends, career and health, which is what makes the perfect formula for people. As this formula is poured into our target consumers’ lives, they will live a balanced and fulfilling life, which is what our Samsung S8 Campaign is about. Gather the planets, Unite your galaxy. Your galaxy is complete.
Mock up OOH MRT ads
Mockup of how the layout of the gallery walk will look like
Mockup of how The Dark Room will look like
Timeline, Media Plan and Budget Breakdown
