Project Description
We were tasked to propose an original concept pitch for a video led story channel about beauty for Singapore Press Holdings (SPH). This was done as one of our curriculum projects for our module 'Consumer Psychology'
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What We Did
Firstly, we started off with researching on:
1. Observed trends of beauty channels and videos
2. What worked in beauty channels and videos
3. What did not work in beauty channels and videos
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After researching, we came up with insights and our key persona.
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Based on our insights and key persona, we then went on to brainstorm about the concept of our channel.
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The pitch includes:​
1. Research Insights, Target Audience, Key Persona
2. Channel Concept
3. Prototype Video
Target Audience, Key Persona
Channel Concept
