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Project Description
As part of our Public Relations Module, we were tasked to come up with a Public Relations campaign for the Singapore Cancer Society.
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What We Did
The objective of the brief is to encourage Youths to live a Smoke Free Life
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The campaign includes:​
1. Background information, objectives and target audience
2. Big idea and creative strategies to complement it
3. Media plan and budget breakdown
4. Evaluation metrics of the overall campaign
Background Information, Target Audience, Objective
1/7
Big Idea
1/5
Creative Strategies
Mockup of how our game will look like
1/9
Our second tactic: social media
Our second tactic: social media
1/7
Media Plan and Budget Breakdown
1/3
For
Singapore Cancer Society
Date
2017
Type
Public Relations
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