Project Description
For our Final Year Project, a skincare brand - Heliocare, came to us with the brief of increasing product awareness for their new product, Heliocare Purewhite Radiance. As such, we developed an Integrated Marketing Campaign and my group was selected and to present our idea to the clients.
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What We Did
The plan includes:​
1. Background information, market analysis and positing
2. Identifying the objective and target market
3, Key insights and consumer journey
4. Big idea and creative strategies to complement it
5. Media plan, Timeline budget breakdown
6. Evaluation metrics of the overall campaign
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Summary Board of our Campaign
Background Information, Market Analysis, Positioning
Objective, Target Market, Key Insights
Big Idea
Creative Strategies
Prototype for our media event
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Prototype for our actual event
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Overview of Tactics via Paid, Owned, Earned
Overview of tactics via the Paid, Owned and Earned format
Campaign Ecosystem
Overview of tactics via the Paid, Owned and Earned format
Media Plan, Timeline, Budget
