Project Description
As part of the module, we were tasked to pitch a Public Education Integrated Marketing Campaign and event based on a brief given by Singapore Kindness Movement.
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We were given 2 briefs and were split into 3 teams to choose and work on it. Ultimately, my group's campaign idea on cyberbullying was chosen to be executed out of the 3 teams making us the Campaign Lead team.
What We Did
As the team leader of the Campaign Lead team, my role is to mainly communicate with the Pre-Publicity and Events team, budgeting, tracking, and measuring the success of our social media campaign and event.
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The campaign consists of the following:
1. Background information, objectives and target audience
2. Big idea and creative strategies to complement it ​
3. Action plan and budget breakdown
4. Evaluation metrics of the overall campaign
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After the school event, Nan Hua High School approached us to conduct a 2-day cyberbullying roadshow in light of their cyber-wellness week. The roadshow was conducted during the students' recess break on 10th and 11th April 2018.
Background Information, Target Audience and Objectives
Big Idea
Creative Strategies
Cure It With Positivity Event
Brochure shared with the event participants
Nan Hua High School Road Show
