Project Description
As part of my practicum module - Social Media, my group and I worked with MOE (Ministry of Education) Singapore on a real brief to raise awareness for ECG (Early Career Guidance) through the Worldskills event. We focused mainly on using social media for this campaign. In this campaign, it was split into 3 parts, pre-event publicity, event coverage, and post-event publicity. Among the 2 groups that pitched, my group was chosen to execute the pre-event publicity and event coverage part of the campaign.
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What We Did
​The campaign includes:​
1. Target audience research and analysis
2. Key insights and persona
3. Big idea and creative strategies to complement it
4. Post-event Social Media Report
Objectives, Target Audience Research, Insights, Persona
Big Idea
Creative Strategies
Final social media content on MOE's Instagram
(Pre-Event)
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Final social media content posted on MOE's Instagram account
Final social media content posted on MOE's Instagram account
Final social media content on MOE's Instagram
(Event)
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Social Media Report
