Project Description
Avente Consulting, in partnership with UOB-SMU Asian Enterprise Institute (AEI), is Singapore Management University’s first Consulting club that focuses on implementing digitalisation solutions for SMEs in Singapore.
Our aim is to equip students with a curious, problem solving mindset which explores digitalization drivers through our case pedagogy. We enable these students through initiatives that target holistic personal growth.
What I Did
As the Associate Marketing director of Avente’s 2nd Executive Committee, I work closely with the Marketing and Communications team (also known as Hawaii) to roll out marketing collaterals for the various club initiatives on Instagram, Linkedin and through EDMs.
My responsibilities:
• Designing creative collaterals for the club's social media channels to increase brand awareness and engagement
• Ideating new marketing strategy efforts to enhance Avente’s strong branding
• Guiding Marketing Departments of Organising Committees for Avente’s flagship events ( Welfare Day, PIVOT)
Colleterals for our events: Unabridged, AMP Recruitment, Consultant Recruitment
Video teasers created for the launch of our website and consultant recruitment
